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Sell Your Business for an Outrageous Price: An Insider's Guide to Getting More than You Ever Thought Possible
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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate-and even profit from-the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.
Product details
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Audible Audiobook
Listening Length: 6 hoursĀ andĀ 31 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media, LLC
Audible.com Release Date: August 20, 2014
Whispersync for Voice: Ready
Language: English
ASIN: B00MAN8YAS
Amazon Best Sellers Rank:
This is a "I'm the best investment banker" stroke my ego book. The author is really teamed up with Business Exit Institute out of Denver, Colorado where it's a sales organization and not an institute. Its very misleading. This is a book written where the author and Business Exit Institute want to trap you in becoming a member and where you send them business and they make the dollars, while you get a slice. Also, what they have created, anyone can do if you do your research, yet they claim they are the leaders in exit planning and investment banking. Don't be fooled!
Incredibly well written book, I couldn't put it down! A must read for every business owner out there. Great insight on how to steer through the unknown problems that arise with selling your business as well as how to sell it for the highest price.
We had Kevin on our podcast, The Entrepreneurs Library, to give a full run down of Sell Your Business for an Outrageous Price. Kevin does a fantastic job at laying out the plan for the readers. This book is key for anyone even thinking about possibly selling their business. If you would like to hear a review from the author himself check out episode 42 on The EL podcast!
I've now read and am in the process of reviewing close to 20 books about exit planning and this one is among the best. In it, Kevin uses his insider experience to teach business owners how to position their companies to sell at the best possible price. The appendixes alone are more than worth the cost of the book. Visit my website to see our full review of this valuable resource: http://exitplanshow.tv/episodes/reviewing-kevin-shorts-sell-business-outrageous-price/
A wealth of information! It really let me understand how much preparation needs to be done both mentally and getting everything in order. Would recommend to anyone selling a business worth $3,000,000 or more.
Good book. I enjoy the approach Kevin takes to explains some of the important aspects to selling a business.
Primary, but fundamentally sound.
If you are an entrepreneur with dreams of cashing out - selling your business - and getting a premium price in the process then this book is certainly for you. It will also be very helpful for advisors - accountants, attorneys and business advisors - to those entrepreneurs. But one word of qualification. This is not for the mom and pop, small business. The concepts and principles discussed in this book are targeted to those businesses in the mid-market, that have a market value between $10 million and $150 million.Even if your business is below that threshold there are some very valuable lessons any business owner can learn from this book. Selling a business is not a casual undertaking. If you wish to get the maximum price for your business, you will need to take a systematic approach over a few months or even a few years. It is not something that happens overnight.Mr. Kevin M. Short, the author of Sell Your Business for an Outrageous Price, is an investment banker that has many years experience in representing both buyers and sellers. He has developed his own approach - The Proactive Sale Strategy - that he employs to get the highest price for the sellers he represents.Not all companies can be sold for a premium price. You will need to have a significant competitive advantage - that a buyer is willing to pay for. It can take some work to uncover the competitive advantage. It might not be within your company, it could be how your company would dovetail with the buyers operations to create a competitive advantage.The book is divided into three parts. In Part 1, Mr. Scott outlines The Proactive Sales Strategy - the process is 1) Assessing the sale readiness 2) Presale due diligence 3) Identify the competitive advantage 4) Identify the buyers. Part 2 is The Outrageous Price Process wherein he covers the Four pillars of selling your business for an outrageous price and then goes into the process of executing the sale and the wrap-up.I am calling the Appendix Part 3 - because the Appendix contains some extremely valuable tools. If you have never been involved in a due diligence process, just reading the checklist could give you a headache. It will certainly introduce you to the complexities involved in selling a business. As Mr. Scott points out, the advisory fees for conducting the due diligence can easily exceed half a million dollars.This book contains a lot of valuable information - it is truly a guide on the process you will go through when selling your company. It will also give you a good reality check about how many hoops you will need to jump through in the sales process.Selling a company is a huge undertaking. While it might be the only way to realize the equity build up from your years of hard work, it will be taxing on many fronts. It is quite emotional, there are numerous pitfalls to be avoided. And without the proper approach, you will leave money on the table.Selling your company is certainly one area where you can be "penny wise and pound foolish". You will need the services of an expert to help you navigate the perils and minefields involved in the process.This book is a great introduction/reality check for what lies ahead when you make the decision to sell your company. Do not undertake that without reading this book or one like it.I was provided a review copy of this book.
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